Glico Tet Packaging

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Unveiling Glico's

Lunar New Year Packaging:

A Revolutionary Approach towards

Tradition and Trend in Snacking

As we prepare to ring in the Lunar New Year, Glico - the powerhouse behind some of our favorite snacks like Pocky, Pocky Wholesome, Alfie, and Pretz, is taking snack packaging to an entirely new level and you are going to love it!

Each snack carries with it a unique theme, drawing inspiration from different facets of Vietnamese traditional culture, celebrating both uniqueness and diversity. These innovative new designs are not just a visual celebration but are also aimed at bridging the gap between different generations and classes of snack lovers.

It's more than just a repackage, it's a revolution in snack packaging – an amalgamation of tradition, lifestyle, health, prosperity, and most importantly – a celebration of the upcoming Year of the Dragon. Let's unwrap these fresh off the design table SKUs.

Pocky

A Celebration of Wet Market, Vietnam

With packaging that bears a mass appeal, Pocky has chosen to incorporate elements of the bustling Vietnamese wet markets into its design – a universal symbol of tradition and daily life in Vietnam. It broadly embraces and represents the Vietnamese culture and traditions.

Pretz

A Celebrate of Gen Z Culture

Pretz A Celebration of GenZ Culture Now, here's a snack that promises to strike a chord with the Gen-Z. With packaging design ingrained in the street culture, Pretz seeks to capture the essence of Gen-Z's dynamic, free-spirited lifestyle.

Pocky Wholesome

A Taste for Young Women

Pocky Wholesome: The specially designed packaging of Pocky Wholesome has a special target audience heart set on - young women. It’s a blend of sophistication, femininity, and a dash of modern aesthetics.

Alfie

Rise of the Dragon

Alfie rounds off the new packaging line up with a design symbolizing the auspicious Dragon year. It's a New Year wish from Glico for the youth - a year filled with robust health, uncapped energy, and overall prosperity.